Client

Sony Computer Entertainment Europe

We were engaged to help promote the Sony PlayStation gaming platform by creative agency 20Ten.

The experience was featured in stores throughout the UK.

Our Task

Develop an Augmented Reality app for both the  iOS and Android platform.  When the device is pointed at the PlayStation® Christmas bauble you will see Sackboy and friends magically come to life.

Capture a festive photo of you with your favourite character and share with friends.  The experience was designed to use both in-store with large point-of-sale standees and with postcards you could take home with you.

My Responsibilities

  • Lead GUI developer
  • Quality control